The mission of Public Radio Capital (PRC) is to strengthen and expand noncommercial media so that local communities nationwide are provided with more in-depth information, unbiased news, diverse music and cultural programming.

PRC is the only nonprofit in the nation that focuses on expanding the capacity and asset base of public radio. We help nonprofit media owners expand audiences, increase local focus, integrate radio and Internet services, and maximize program choices for people in their communities.

Since its founding in 2001, PRC has worked with more than 200 public radio organizations ranging from first time station owners to the largest, multi-channel public radio operators in the country. PRC’s experienced staff members work with public radio organizations and their board members/licensees to prepare for sustainable growth and secure valuable market opportunities. PRC has completed client transactions totaling $170 million, securing access to public radio services for more than 33 million people.