Since its founding in 2001, PRC has worked with over 200 radio organizations, securing radio service for 30 million people, with total transactions exceeding $142 million. As industry experts in acquisition and financing, PRC guides your public radio organization through the purchasing process and can work with financial institutions to secure financing for your acquisition.

Reasons to consider an investment:

• The purchased station becomes a working asset. It will generate listeners, members, underwriters and revenues to use toward debt retirement and operating expenses, while at the same time extending service to new audiences.

• Revenue derived from expansion will help fund future program innovation and services.

• Operating expenses will be spread over channels, each of which has the capacity to generate revenue.

• The purchased station is future collateral. It will have an asset value that can be converted if markets change, missions evolve, or other operational models are undertaken, such as mergers, strategic partnerships, or operating agreements.

• An acquisition of a station retains a broadcast asset that will remain as an important locally-controlled resource. Local public radio and television are increasingly becoming the only locally-owned media outlets in markets.