PRC provides business planning for public radio service expansion, format change, and collaborations.
PRC helps public radio organizations evaluate and prepare for an acquisition or merger through a “readiness” process that includes:
- Financial, market, and format analysis
- 10-year financial projections
- Explanation of financing options
- Development of specific growth strategies
Business Plan
As part of PRC’s business planning service, clients receive a comprehensive business plan, which may be used for developing the case for expansion with board members, licensee administrators, station managers and financial institutions.
The business plan is designed to be an interactive planning tool that may be updated over time as circumstances or assumptions related to a merger or acquisition change. Business plans include 10-year revenue and expense projections, which are the foundation for determining the viability of the proposed format options and acquisition.
PRC collaborates with each client to ensure that the business plan reflects a solid understanding of the client’s overall mission, operations and long-term plans. The planning process consists of a review of historical financial data as well as a current market analysis to assess station prices. PRC incorporates financing options into the plan, based on an evaluation of the debt service capacity of the organization and projected acquisition costs.
