PRC assesses station values, market sales, and market opportunities for public radio organizations and educational institutions.

Station Appraisals

PRC provides appraisals of comparable market values for both commercial and noncommercial stations that may be sold to public broadcasters. These appraisals may be the first step in a PRC representation agreement for buying or selling a station. Appraisals may also be completed on a stand-alone basis for audit purposes, collateral valuations or the valuation of a donated station license.

Market Analysis

PRC analyzes station ownership, formats, and station sales in targeted markets. The market assessment consists of information from a variety of industry sources and encompasses an analysis of:

• major market trends
• key players
• competition
• demographic profiles

The Market Analysis examines an array of factors such as station power, population coverage, market rank, ownership and recent station sales transactions in the market.